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Our Brand


Our Brand
We’re people people. From our farmers and factory workers to our stores, warehouse team and all the way to head office – we’re committed to working together every step of the way towards positive change. We were one of the first groups to support ethical working for homeworkers through ETI's ethical trade standards, and we will always adhere to its code for fair pay and treatment. From supporting our network of artisans to working with our suppliers to monitor and improve working conditions, here’s how we support our community.
Since day one keeping handcraft traditions alive has been at the forefront of our brand. While we’ve grown a lot since then, supporting artisans and women in India’s handcraft communities is still one of our key missions.
  • • We support 480 artisans in 21 handcraft communities by enabling working from home for women, along with completing regular visits and monitoring worker happiness using our worker wellbeing tool
  • • As a majority female business, we’re working with our suppliers to support the many women and girls in our community with training sessions in financial literacy, health and safety and respecting women in the workplace
We only work with factories that meet our minimum code of conduct requirements, and we continuously monitor our partner factories for safe working conditions, fair pay and treatment. In 2022 that included:
  • • 196 visits to our partner factories
  • • 670 actions taken to improve working conditions
We are proud to be a majority female business. 94% of all our employees are women, along with 71% of our leadership team. We also have 10,000+ women and girls in our community and supply chain. We will continue to support and champion the women of our brand by maintaining leading gender and pay equality and through initiatives making a difference to women around the world.
Our Brand