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Security & privacy

  • WHO WE ARE & OUR PRIVACY POLICY

    Accessorize Brands Limited (“Accessorize”, “we” or “us”) is the owner of the website and responsible for any personal information you submit via our website or otherwise provide to us in store or by talking to our customer services team. We are a retail clothing company selling in specialised stores and online. We are an English company with registered company number 12543476 and our registered office is at 1 Nicholas Road, London, W11 4AN, England.

    We are registered with and regulated by the UK Information Commissioner’s Office (ICO) under registration number Z8135089. If you have any complaints about our security or handling of your personal data which we haven’t been able to resolve with you via our customer services team, you can contact the ICO at www.ico.org.uk/concerns or by calling their helpline on 0303 123 1113.

    This Privacy Policy describes the information we collect about you when you interact with us in our stores, on our websites, through customer services and our member/loyalty program (collectively, our “Platforms”). By submitting information through, or otherwise using, our Platforms, you acknowledge that we may collect, use and disclose information in accordance with this Privacy Policy, the privacy preferences you have made known to us and as permitted or required by law.

    Accessorize reserves the right to modify this Privacy Policy at any time to keep it up to date with legal and regulatory requirements and the way in which we operate our business and will place any updates on our website. Please regularly check our website for the latest version of this Privacy Policy. Where permitted by law, your continued access to and/or use of our Platforms after any such changes constitutes your acceptance of, and agreement to our practices. Please periodically review this Privacy Policy so that you know what Personal Information we collect, how we use it, and with whom we may share it.

  • SECURITY

    • (i) Keeping you secure online
      When you shop with us online for the first time we’ll ask you for certain information (such as your email address, name, address if you register an account or for a reward card, and where you purchase a product, your payment details) to make sure that your order and delivery go smoothly. Any information you hand over reaches us fully encrypted through an SSL – a special security layer added to your account and checkout pages. You can see when you’re on a secure page, because the address in your browser will begin with https instead of http. And you can sleep easy, because your credit card details are processed in the UK.
    • (ii) Keeping your password safe
      Remember to keep your Accessorize account password safe! We can help you to reset it now and then, but you’ll need to make sure that it stays with you and only you. Giving it out can represent a security risk and Accessorize Brands Ltd will not be liable for any loss or damage that might arise from this.
    • (iii) Having issues online? Accessing Secure Pages
      It may be that there’s a firewall blocking your access to secure pages. Some businesses or networks use firewalls to moderate the content employees or users can see. Try contacting your IT team to request access.

  • PAYMENT AND PAYMENT SECURITY

    • (i) Finding your card’s security code
      On most credit and debit cards, this code is found on the reverse of your card. Take the last three digits of the number on your signature strip – that should be it. On American Express cards, look for a four-digit number on the front.
    • (ii) Secure payments verified by VISA & Mastercard Securecode
      You can register with Visa and Mastercard Securecode through your card issuing bank. It will bring up an extra security window after you check out that requires you to input digits from a pass code that you’ll have set with your bank.
      If you’re having issues with your password for this, you’ll need to contact your card-issuing bank. We don’t have access to any of your account information for Visa and Mastercard Securecode.
    • (iii) Paypal
      When you choose to pay with Paypal, your financial information isn’t even shared with us – Paypal handle the entire thing.

  • WHAT INFORMATION DO WE COLLECT AND HOW DO WE COLLECT IT?

    We collect data when you interact with us at different touchpoints, including information that can directly or indirectly identify you (your “Personal Information”). As a retailer, we use your Personal Information for a variety of business purposes including to assist your purchase and to allow us to provide and suggest products that might interest you. This section details the kinds of Personal Information we collect, how we use it and the third parties with whom we share it.

    • (i) Information you voluntarily provide to us:
      • We collect information:
      • - when you register or create an account
      • - when you interact with our website, such as when viewing products or placing an order;
      • - when you register for our reward card
      • - when you consent to us sending you an e-receipt
      • - when you sign up for our newsletters or marketing
      • - during the course of email exchanges with us; and
      • - as part of any customer support interactions.
      • The information we collect includes:
      • - name
      • - email address
      • - date of birth
      • - address;
      • - telephone/mobile number; and
      • - your payment details (where you purchase products online other than through Paypal)
    • (ii) Information we collect through your use of our website:
      • We may collect through our use of cookies, pixels, beacons, log files and other technologies information regarding your mobile device, computer hardware and software used to access our website.
      • This information may include the following:
      • - IP address of device(s) used
      • - Browser type
      • - Operating system and device type
      • - Referring website addresses
      • - Access times and dates; and
      • - Approximate location (e.g. London).
      • This personal information helps us to deliver more helpful information. Please see our Cookies Policy for further information.
    • (iii) Information we collect from you in store:
      • We collect your email address from you if you agree to receive an e-receipt.
      • We collect your email address if you ask to sign up to our newsletters or marketing
      • We use CCTV in our stores so we may collect your personal information, in the form of your image, on our CCTV footage

  • WHAT INFORMATION HAVE WE COLLECTED IN THE PAST 12 MONTHS?

    We have collected the following categories of Personal Information from customer within the past 12 months:

    • names
    • email addresses
    • phone numbers
    • physical addresses (including for billing and delivery)
    • Internet Protocol (“IP”) addresses
    • general or specific demographic data
    • signature
    • physical characteristics or description
    • financial information
    • age
    • gender
    • purchase and return data
    • information you share with Customer Service
    • survey responses
    • customization services
    • feedback
    • choices you make with respect to communications we send to you or how we use your data (i.e. to opt out)
    • account or member (loyalty) program informatio
    • size, fit, and product preferences
    • the stores you visit
    • browsing history
    • data about how you interact with our websites and tools (including online ads) and similar network activity
    • device identifiers
    • reproductions and recordings of interactions with the website captured during browsing sessions
    • GPS latitude and longitude (where you have agreed to it)
    • Approximate location (such as your zip code or state)
    • In some cases, store locations that you have visited
    • buying trends, transaction patterns and preferences
    • alerts for potential fraud, identity theft or unauthorized transactions

  • HOW DO WE USE YOUR INFORMATION?

    When you provide us with your Personal Information, we store it securely and use it for:

    • Helping to process your orders where these are made online,
    • Providing admin support for your account
    • Helping with your customer services enquiries
    • Crime and fraud prevention (when we might also share it with the police or other authorities if required by law)
    • Marketing
    • Administering promotions or competitions on our website
    • Credit decisions (when we might also share the information with credit reference agencies, subject to your consent)
    • Analysis of our customer base and profiling

  • WHO DO WE DISCLOSE OR SHARE YOUR INFORMATION WITH?

    We may disclose your Personal Information to:

    • our suppliers and processors including our group company Adena Services Limited, whom we have appointed so that they can help us to process orders, provide administrative support, analyse our customer base to help improve our products and services;
    • our marketing agencies, where you have consented to receive newsletters and/or marketing
    • advertising platforms such as Google and Facebook, on an encrypted basis in the form of ‘audiences’ collated from customer email addresses;
    • law enforcement agencies, including for example CCTV footage, if we are required to by law.

  • FOR HOW LONG DO WE KEEP YOUR INFORMATION?

    We only keep your information for as long as we need to, for the purposes listed above. When we no longer need it, we delete it securely. Please note if you ask us to stop processing your information for marketing purposes, we may need to actually retain some of it to ensure your details are kept on our marketing suppression lists.

  • YOUR RIGHTS

    You have the following rights in relation to the personal information we hold about you:

    • Your right of access. If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.
    • Your right to rectification. If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it rectified. If we’ve shared your personal information with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.
    • Your right to erasure. You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.
    • Your right to restrict processing. You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or object to us processing it. It won’t stop us from storing your personal information though. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.
    • Your right to data portability. You have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere.
    • Your right to object. You can ask us to stop processing your personal information, and we will do so, if we’re:
      - relying on our own or someone else’s legitimate interests to process your personal information except if we can demonstrate compelling legal grounds for the processing; or
      - processing your personal information for direct marketing.
    • Your rights in relation to automated decision-making and profiling. You have the right not to be subject to a decision when it’s based on automatic processing, including profiling, and it produces a legal effect or similarly significantly affects you unless such profiling in necessary for entering into, or the performance of, a contract between you and Accessorize Brands Ltd.
    • Your right to withdraw consent. If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

  • HOW DO I EXERCISE MY RIGHTS?

    To exercise your legal rights, including but not limited to: opting out of direct marketing; asking us to stop processing your Personal Information for profiling; and asking us to stop sharing your Personal Information with third parties, you can notify us at any time by contacting Customer Services.

  • CHILDREN

    You are required to be at least 16 years old to register an account or have a reward card so we do not intentionally collect personal information from anyone under 16 and no one under 16 should attempt to submit any personal information to us. Should we discover that any such personal information has been delivered to any of the sites, we will remove that personal information as soon as possible.

  • COOKIES

    Most websites use cookies, and we do too, to keep offering you the best service. A cookie is way of transferring little bits of information from our website back to us, which means, for example, that we can see which pages or products are our most popular and then deliver more of the good stuff to you in future. There are a few different kinds of cookies and they each do slightly different things.

    • (i) Website Functionality Cookies
      These simply enable you to browse our website and use all our functions, like your Bag or Account pages.
    • (ii) Website Analysis Cookies
      These help us to measure how the people on our site are using it, and we use this information to constantly improve the way we do things.
    • (iii) Customer Preference Cookies
      You know how when you land on our website from your laptop, the site knows that you’re in your home country? That’s the customer preference cookies hard at work. They help us to make sure your online experience is simple, easy and relevant to you.
    • (iv) Targeting Cookies
      We sometimes run online advertising campaigns, and, if we think you’ll be interested in what we have to say, targeting cookies will help us to deliver that message to you. More importantly, they limit the amount of times you see any of our ads, so you don’t get fed up!

  • HOW DO YOU FIND OUT MORE ABOUT OUR COOKIES?

    If you want to know more about cookies and what they’re used for, check out the About Cookies website. It will talk you through everything from the basics to how you can opt out of certain ones.

Effective Date: 7th October 2022
Last Updated: 7th October 2022